Mortech Injunction
LendingTree, a unit of, aaannounced the lawsuit on Wednesday, a day after it was fDo you have a video that has the potential to really go viral, like the wedding entrance dance or David after the dentist? Post it on YouTube -- not only for the notoriety, but also for the cold hard cash. At least that is the offer Google (Nasdaq: GOOG) , YouTube's corporate parent, is extending to users.
The company is expanding its revenue-sharing YouTube Partnership program to include individual popular videos, according to a blog posting by Product Manager Shenaz Zack.
The partnership program, which Google launched in December 2007, initially focused on prolific users whose videos would regularly reach a wide audience. Google would occasionally extend the program to include one-off videos that took off on the site -- such as Otters holding hands -- which "helped many people earn thousands of dollars a month," Zack wroteiled in U.S. District Court in Charlotte, N.C., where the company is based.
The lawsuit seeks an injunction against a company called "Mortech" which helps automate pricing by lenders who are offering loans. The lawsuit says Mortech works for lenders, not for LendingTree. However, LendingTree claims Mortech signed an agreement limiting its ability to make pricing searches available to other online loan aggregators. LendingTree claims Mortech has broken that agreement by giving data related to mortgage offers to Google in connection with Google's testing.
"In the course of its collaboration with GooOther Experiments
Google issued a written statement Wednesday saying it is "working on a small ad unit test" involving a limited number of mortgage-related searches.
"We have a number of experiments going on at any one time, but we don't speculate on future product development," the company said.
Google has made several moves that lead it away from its core business of selling ads alongside Internet search results. Last month it altered its popular Google Maps page to highlight its real estate search tools.
Other experiments have included an operating system for mobile devices, and Google Voice, which gives people an additional phone number that's not tied to any one phone line. Earlier this year it unveiled a PowerMeter that homeowners can use to track energy use.
A Google move into the lending referral business would be one more step away from its core business, said Rob Enderle, an analyst for the Enderle Group.
"It could represent a solid threat to LendingTree, and a distraction for Google," Enderle said. gle, Mortech will inevitably disclose the confidential, proprietary, and secret information that it has about LendingTree," LendingTree claims in the court papers.
LendingTree, a unit of, aaannounced the lawsuit on Wednesday, a day after it was fDo you have a video that has the potential to really go viral, like the wedding entrance dance or David after the dentist? Post it on YouTube -- not only for the notoriety, but also for the cold hard cash. At least that is the offer Google (Nasdaq: GOOG) , YouTube's corporate parent, is extending to users.
The company is expanding its revenue-sharing YouTube Partnership program to include individual popular videos, according to a blog posting by Product Manager Shenaz Zack.
The partnership program, which Google launched in December 2007, initially focused on prolific users whose videos would regularly reach a wide audience. Google would occasionally extend the program to include one-off videos that took off on the site -- such as Otters holding hands -- which "helped many people earn thousands of dollars a month," Zack wroteiled in U.S. District Court in Charlotte, N.C., where the company is based.
The lawsuit seeks an injunction against a company called "Mortech" which helps automate pricing by lenders who are offering loans. The lawsuit says Mortech works for lenders, not for LendingTree. However, LendingTree claims Mortech signed an agreement limiting its ability to make pricing searches available to other online loan aggregators. LendingTree claims Mortech has broken that agreement by giving data related to mortgage offers to Google in connection with Google's testing.
"In the course of its collaboration with GooOther Experiments
Google issued a written statement Wednesday saying it is "working on a small ad unit test" involving a limited number of mortgage-related searches.
"We have a number of experiments going on at any one time, but we don't speculate on future product development," the company said.
Google has made several moves that lead it away from its core business of selling ads alongside Internet search results. Last month it altered its popular Google Maps page to highlight its real estate search tools.
Other experiments have included an operating system for mobile devices, and Google Voice, which gives people an additional phone number that's not tied to any one phone line. Earlier this year it unveiled a PowerMeter that homeowners can use to track energy use.
A Google move into the lending referral business would be one more step away from its core business, said Rob Enderle, an analyst for the Enderle Group.
"It could represent a solid threat to LendingTree, and a distraction for Google," Enderle said. gle, Mortech will inevitably disclose the confidential, proprietary, and secret information that it has about LendingTree," LendingTree claims in the court papers.
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