A new era in e-commerce is underway with Sortprice.com’s Merchant Store application for Facebook Platform, which is increasingly being used by retailers such as PETCO, a nationwide leader in pet specialty, to expand their online presence and create an interactive social shopping environment.
“In less than a year, we’ve seen this application not only grow in popularity but transform the way in which merchants do business online,” said Asaf Klibansky, Sortprice.com co-founder and CTO. “Retailers of every size and background are able to quickly and easily connect with new customers and build an audience for their products unlike ever before.”
Sortprice was one of the first to offer a virtual storefront for retailers on Facebook Platform when it introduced the Merchant Store application almost a year ago. Now, more than 700 merchants are using the application, where they can add select product listings to their Facebook Pages or their entire registry of items for shoppers to peruse and share, complete with photos and direct links to their own web sites.
Retailers are able to control the look and feel of their stores, and visitors can comment on other users’ wish lists, indicate particular items that they “like” and invite friends and family to view their wish lists or favorite products.
PETCO is one retailer in particular that has had early success with the application and is seeing growing interaction from fans. The San Diego-based pet specialty leader has a full array of pet care supplies and products posted on its store, all of which are accessible to the more than 5,000 Facebook fans and friends the company has attracted.
“It’s a great way to learn what our fans think about our products by seeing what they’re adding to their wish lists, sharing with their friends and what products they’re giving us a virtual ‘thumbs up’ on. We’ve seen a positive response so far and we’re looking forward to watching it grow,” said Natalie Malaszenko, director of e-commerce for PETCO. “It’s more than just a new sales tool, it’s also an opportunity for us to listen to and learn from our customers, and a nice reminder of the value we provide by helping them be great pet parents.”A new era in e-commerce is underway with Sortprice.com’s Merchant Store application for Facebook Platform, which is increasingly being used by retailers such as PETCO, a nationwide leader in pet specialty, to expand their online presence and create an interactive social shopping environment.
“In less than a year, we’ve seen this application not only grow in popularity but transform the way in which merchants do business online,” said Asaf Klibansky, Sortprice.com co-founder and CTO. “Retailers of every size and background are able to quickly and easily connect with new customers and build an audience for their products unlike ever before.”
Sortprice was one of the first to offer a virtual storefront for retailers on Facebook Platform when it introduced the Merchant Store application almost a year ago. Now, more than 700 merchants are using the application, where they can add select product listings to their Facebook Pages or their entire registry of items for shoppers to peruse and share, complete with photos and direct links to their own web sites.
Retailers are able to control the look and feel of their stores, and visitors can comment on other users’ wish lists, indicate particular items that they “like” and invite friends and family to view their wish lists or favorite products.
PETCO is one retailer in particular that has had early success with the application and is seeing growing interaction from fans. The San Diego-based pet specialty leader has a full array of pet care supplies and products posted on its store, all of which are accessible to the more than 5,000 Facebook fans and friends the company has attracted.
“It’s a great way to learn what our fans think about our products by seeing what they’re adding to their wish lists, sharing with their friends and what products they’re giving us a virtual ‘thumbs up’ on. We’ve seen a positive response so far and we’re looking forward to watching it grow,” said Natalie Malaszenko, director of e-commerce for PETCO. “It’s more than just a new sales tool, it’s also an opportunity for us to listen to and learn from our customers, and a nice reminder of the value we provide by helping them be great pet parents.”A recent survey by Opinion Research Group on internet shopping trends provides a good snapshot of what’s going on in e-commerce right now against the backdrop of a flat economy. Notably, 36 percent of survey participants indicated that the percentage of online purchases they’ve made in the last year has increased, mostly due to the ease of finding products online and various discounts and sales. Clearly, consumers everywhere are increasingly turning to the internet to save money during trying times.
Included in all this data was some other very interesting and important information relevant to both online shoppers and internet merchants and it pertains to online evaluations and customer reviews. According to the survey, 84% of respondents said that customer evaluations on shopping sites influence their own shopping decisions, while 66% said they check online reviews when researching a particular product.
Even if the numbers are slightly off, these are large segments of the online shopping community that demand attention and very clearly reinforce the notion that customer evaluations and product reviews matter! If you’re a shopper, you should be looking for them and submitting them yourself. And as a merchant, if your site doesn’t allow for product reviews, you may be losing out on important customers.
These days more than ever, consumers are looking for every advantage to save money that they can. One of the clearest benefits of using the internet to shop is the level of interactivity that you don’t get from brick-and-mortar retailers.
Product and customer reviews, which are plentiful and diverse on the best shopping sites, aid in your research. In many ways, these people have done the work for you already.
Now while opinions always vary, very basic reviews on how true to size a pair of shoes fits, for example, can be extremely helpful. So can reviews that detail a particular retailer’s return policy or overall customer service. They can often mean the difference between choosing one merchant over another. If you’re using the internet to save money, then you’d be foolish not to utilize customer reviews along the way. And if you have a review of your own, submit it! They’re generally easy and quick to do and you never know how much your opinion might aid another frugal consumer online.
Merchants that don’t offer customer and product reviews are a dying breed but there are still some out there. Why, we’re not sure. The technology and applications to add reviews to a site are relatively plentiful, cheap and easy to use. Adding them indicates to potential and returning customers a commitment to quality customer service. You may get some bad reviews from time to time but such reviews are the perfect opportunity to correct and improve operations even further.
Got ideas, suggestions or comments on this topic? Add them in the comment box!A recent survey by Opinion Research Group on internet shopping trends provides a good snapshot of what’s going on in e-commerce right now against the backdrop of a flat economy. Notably, 36 percent of survey participants indicated that the percentage of online purchases they’ve made in the last year has increased, mostly due to the ease of finding products online and various discounts and sales. Clearly, consumers everywhere are increasingly turning to the internet to save money during trying times.
Included in all this data was some other very interesting and important information relevant to both online shoppers and internet merchants and it pertains to online evaluations and customer reviews. According to the survey, 84% of respondents said that customer evaluations on shopping sites influence their own shopping decisions, while 66% said they check online reviews when researching a particular product.
Even if the numbers are slightly off, these are large segments of the online shopping community that demand attention and very clearly reinforce the notion that customer evaluations and product reviews matter! If you’re a shopper, you should be looking for them and submitting them yourself. And as a merchant, if your site doesn’t allow for product reviews, you may be losing out on important customers.
These days more than ever, consumers are looking for every advantage to save money that they can. One of the clearest benefits of using the internet to shop is the level of interactivity that you don’t get from brick-and-mortar retailers.
Product and customer reviews, which are plentiful and diverse on the best shopping sites, aid in your research. In many ways, these people have done the work for you already.
Now while opinions always vary, very basic reviews on how true to size a pair of shoes fits, for example, can be extremely helpful. So can reviews that detail a particular retailer’s return policy or overall customer service. They can often mean the difference between choosing one merchant over another. If you’re using the internet to save money, then you’d be foolish not to utilize customer reviews along the way. And if you have a review of your own, submit it! They’re generally easy and quick to do and you never know how much your opinion might aid another frugal consumer online.
Merchants that don’t offer customer and product reviews are a dying breed but there are still some out there. Why, we’re not sure. The technology and applications to add reviews to a site are relatively plentiful, cheap and easy to use. Adding them indicates to potential and returning customers a commitment to quality customer service. You may get some bad reviews from time to time but such reviews are the perfect opportunity to correct and improve operations even further.
Got ideas, suggestions or comments on this topic? Add them in the comment box!
“In less than a year, we’ve seen this application not only grow in popularity but transform the way in which merchants do business online,” said Asaf Klibansky, Sortprice.com co-founder and CTO. “Retailers of every size and background are able to quickly and easily connect with new customers and build an audience for their products unlike ever before.”
Sortprice was one of the first to offer a virtual storefront for retailers on Facebook Platform when it introduced the Merchant Store application almost a year ago. Now, more than 700 merchants are using the application, where they can add select product listings to their Facebook Pages or their entire registry of items for shoppers to peruse and share, complete with photos and direct links to their own web sites.
Retailers are able to control the look and feel of their stores, and visitors can comment on other users’ wish lists, indicate particular items that they “like” and invite friends and family to view their wish lists or favorite products.
PETCO is one retailer in particular that has had early success with the application and is seeing growing interaction from fans. The San Diego-based pet specialty leader has a full array of pet care supplies and products posted on its store, all of which are accessible to the more than 5,000 Facebook fans and friends the company has attracted.
“It’s a great way to learn what our fans think about our products by seeing what they’re adding to their wish lists, sharing with their friends and what products they’re giving us a virtual ‘thumbs up’ on. We’ve seen a positive response so far and we’re looking forward to watching it grow,” said Natalie Malaszenko, director of e-commerce for PETCO. “It’s more than just a new sales tool, it’s also an opportunity for us to listen to and learn from our customers, and a nice reminder of the value we provide by helping them be great pet parents.”A new era in e-commerce is underway with Sortprice.com’s Merchant Store application for Facebook Platform, which is increasingly being used by retailers such as PETCO, a nationwide leader in pet specialty, to expand their online presence and create an interactive social shopping environment.
“In less than a year, we’ve seen this application not only grow in popularity but transform the way in which merchants do business online,” said Asaf Klibansky, Sortprice.com co-founder and CTO. “Retailers of every size and background are able to quickly and easily connect with new customers and build an audience for their products unlike ever before.”
Sortprice was one of the first to offer a virtual storefront for retailers on Facebook Platform when it introduced the Merchant Store application almost a year ago. Now, more than 700 merchants are using the application, where they can add select product listings to their Facebook Pages or their entire registry of items for shoppers to peruse and share, complete with photos and direct links to their own web sites.
Retailers are able to control the look and feel of their stores, and visitors can comment on other users’ wish lists, indicate particular items that they “like” and invite friends and family to view their wish lists or favorite products.
PETCO is one retailer in particular that has had early success with the application and is seeing growing interaction from fans. The San Diego-based pet specialty leader has a full array of pet care supplies and products posted on its store, all of which are accessible to the more than 5,000 Facebook fans and friends the company has attracted.
“It’s a great way to learn what our fans think about our products by seeing what they’re adding to their wish lists, sharing with their friends and what products they’re giving us a virtual ‘thumbs up’ on. We’ve seen a positive response so far and we’re looking forward to watching it grow,” said Natalie Malaszenko, director of e-commerce for PETCO. “It’s more than just a new sales tool, it’s also an opportunity for us to listen to and learn from our customers, and a nice reminder of the value we provide by helping them be great pet parents.”A recent survey by Opinion Research Group on internet shopping trends provides a good snapshot of what’s going on in e-commerce right now against the backdrop of a flat economy. Notably, 36 percent of survey participants indicated that the percentage of online purchases they’ve made in the last year has increased, mostly due to the ease of finding products online and various discounts and sales. Clearly, consumers everywhere are increasingly turning to the internet to save money during trying times.
Included in all this data was some other very interesting and important information relevant to both online shoppers and internet merchants and it pertains to online evaluations and customer reviews. According to the survey, 84% of respondents said that customer evaluations on shopping sites influence their own shopping decisions, while 66% said they check online reviews when researching a particular product.
Even if the numbers are slightly off, these are large segments of the online shopping community that demand attention and very clearly reinforce the notion that customer evaluations and product reviews matter! If you’re a shopper, you should be looking for them and submitting them yourself. And as a merchant, if your site doesn’t allow for product reviews, you may be losing out on important customers.
These days more than ever, consumers are looking for every advantage to save money that they can. One of the clearest benefits of using the internet to shop is the level of interactivity that you don’t get from brick-and-mortar retailers.
Product and customer reviews, which are plentiful and diverse on the best shopping sites, aid in your research. In many ways, these people have done the work for you already.
Now while opinions always vary, very basic reviews on how true to size a pair of shoes fits, for example, can be extremely helpful. So can reviews that detail a particular retailer’s return policy or overall customer service. They can often mean the difference between choosing one merchant over another. If you’re using the internet to save money, then you’d be foolish not to utilize customer reviews along the way. And if you have a review of your own, submit it! They’re generally easy and quick to do and you never know how much your opinion might aid another frugal consumer online.
Merchants that don’t offer customer and product reviews are a dying breed but there are still some out there. Why, we’re not sure. The technology and applications to add reviews to a site are relatively plentiful, cheap and easy to use. Adding them indicates to potential and returning customers a commitment to quality customer service. You may get some bad reviews from time to time but such reviews are the perfect opportunity to correct and improve operations even further.
Got ideas, suggestions or comments on this topic? Add them in the comment box!A recent survey by Opinion Research Group on internet shopping trends provides a good snapshot of what’s going on in e-commerce right now against the backdrop of a flat economy. Notably, 36 percent of survey participants indicated that the percentage of online purchases they’ve made in the last year has increased, mostly due to the ease of finding products online and various discounts and sales. Clearly, consumers everywhere are increasingly turning to the internet to save money during trying times.
Included in all this data was some other very interesting and important information relevant to both online shoppers and internet merchants and it pertains to online evaluations and customer reviews. According to the survey, 84% of respondents said that customer evaluations on shopping sites influence their own shopping decisions, while 66% said they check online reviews when researching a particular product.
Even if the numbers are slightly off, these are large segments of the online shopping community that demand attention and very clearly reinforce the notion that customer evaluations and product reviews matter! If you’re a shopper, you should be looking for them and submitting them yourself. And as a merchant, if your site doesn’t allow for product reviews, you may be losing out on important customers.
These days more than ever, consumers are looking for every advantage to save money that they can. One of the clearest benefits of using the internet to shop is the level of interactivity that you don’t get from brick-and-mortar retailers.
Product and customer reviews, which are plentiful and diverse on the best shopping sites, aid in your research. In many ways, these people have done the work for you already.
Now while opinions always vary, very basic reviews on how true to size a pair of shoes fits, for example, can be extremely helpful. So can reviews that detail a particular retailer’s return policy or overall customer service. They can often mean the difference between choosing one merchant over another. If you’re using the internet to save money, then you’d be foolish not to utilize customer reviews along the way. And if you have a review of your own, submit it! They’re generally easy and quick to do and you never know how much your opinion might aid another frugal consumer online.
Merchants that don’t offer customer and product reviews are a dying breed but there are still some out there. Why, we’re not sure. The technology and applications to add reviews to a site are relatively plentiful, cheap and easy to use. Adding them indicates to potential and returning customers a commitment to quality customer service. You may get some bad reviews from time to time but such reviews are the perfect opportunity to correct and improve operations even further.
Got ideas, suggestions or comments on this topic? Add them in the comment box!
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