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Thursday, October 15, 2009

Clicker shock' remains a problem for UK manufacturers


InterSystems, say that one of its premier VARS, Cogent Investment Operations Ltd is offering a new e-Commerce solution to its UK based retail fund manager clients, using the Cache e-DBMS. Now operating, the application handle up to 10,000 enterprise critical web pages per hour with full 24 x 7 support. Cogent, provides a range of investment administration services to over 60 clients in the UK and Europe using InterSystems' Cache E-DBMS technology, Cogent can now enable a fund manager to offer its end investors the ability to view PEP and ISA account details online and initiate transactions over the internet. Investors can register, view past transactions, complete online application forms, view detailed valuations and account statements, amend income details and direct debit instructions and change their security details. As a business-to-consumer e-retail solution the fund managers' front end applications integrate with Cogent's back end systems - whilst remaining invisible to the end investor.Designed for non- technical decision makers, eBizinsights CS allows executives and Managers to monitor e-business activity in real time, enabling them to alter and target promotions and merchandising strategies to promote customer loyalty and retention.
The solution adds enhanced performance to Commerce Server 2000's `built-in' business analytics system which, using Visual InsightsVisual Discovery, together with real time 3D animation technologies, provides a complete view of visitor demographics, promotional effectiveness, and site performanceNew market research has revealed that UK manufacturers are ill prepared for the demands of global commerce. Of the 210 manufacturers that sell goods internationally, 75% did not have the means to automatically calculate by an IT system the total landed cost of goods. Companies that cannot quote the total landed cost of goods are leaving customers open to surprise bills that could escalate by 300% once duties, taxes and tariffs, etc. have been added.
Describing the phenomenon `clicker shock', David Roots, Managing Director of ClearCross Europe, commented: "Behind the simplicity of the look, click and buy process, e-commerce comes with a number of hidden costs. Surprise costs are bad for the customer and bad for businesses! Customers feel disappointed and misled, they are unlikely then to offer you repeat business and may even return the goods."
Two thirds (66%) said that they do calculate total landed cost to see if a transaction is going to be financially viable. "One can only assume that if they don't calculate total landed cost using an IT system then they must be doing it manually. In this day and age, that is astounding! Futhermore, due to the sheer numbers of customers, it is virtually impossible to calculate manually in the business to consumer market," concluded Roots.
Screening for shipments to denied parties, is another area that UK manufacturers seem to be unprepared for. Over 40% of manufacturers claimed not to have a system in place to find out whether they can ship to certain countries or not.
ClearCross has a suite of three Internet engines that provide immediate answers to the regulatory, financial and logistics questions that cover cross-border trade. The Landed Cost Engine performs calculations of duty, tax, insurance, freight and cross-border shipment costs to ensure there are no surprises for the exporter or the importer. The Export Compliance Engine interprets complex rules that govern international trade and ensures compliance. ClearCross has plans to unveil further Internet engines in the near future.

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