China has become the "richest source" of new, loyal travellers for Starwood Hotels and Resorts.
According to an analysis on the enrollment and travel trends of Starwood Preferred Guest (SPG) members, Chinese enrollment in SPG jumped 50 percent in 2009 compared to last year, and SPG members now make up roughly half the occupancy of Starwood hotels in China.
The company also shared that the rapid growth has resulted in China’s rise to become the SPG programme’s fourth largest base of active members, behind only the US, Canada and the UK.
At Elite levels, SPG members in China are 94 percent active in the programme – the highest rate globally for the group.
Also, the SPG programme’s most significant growth area in China is in the category of guests who stay more than 10 times a year, which has grown more than 40 percent year over year.
"The growth in this segment is unprecedented compared to global averages and supports the strong engagement of our most loyal guests in China with Starwood and SPG," stated the company.
The analysis also revealed Chinese SPG members are most likely to redeem their points for domestic travel at Starwood hotels in Hong Kong, Sanya, Shenzhen, Tianjin and Hangzhou. International travel was largely confined to Asia with most popular redemption properties located in Taipei, Taiwan; Singapore; Bali, Indonesia; and Kuala Lumpur, Malaysia.
The most favoured Starwood brands for redemption are the St. Regis, Le Meridien, Westin and Four Points by Sheraton.Cruise travel company NCL has launched a partnership with regional flight specialist Jet2.com allowing agents to fly their customers from local departure points to join a selection of Mediterranean sailings from Venice and Barcelona.From 16 October, direct Manchester to Barcelona flights will be available for passengers to join Norwegian Jade’s new seven-night Mediterranean Treasures itinerary on its peak season sailings from May to September 2010.
According to the airline, agents can now book flights from either Manchester or Edinburgh direct to Venice from where Norwegian Gem’s new seven-night alternating and combinable ‘Venice and the Greek Isles’ and ‘Venice and the Aegean Sea’ sailings depart from April 2010. The company added that customers will not incur any additional regional supplements for the direct departures whilst agents will receive support from NCL’s in-house teams to ensure smooth booking processes.
The reservations team will provide all flight information at point of sale or within 24 hours for those booking through external systems, whilst the flight desk team can offer assistance with post-booking queries. Both are on hand six days a week year-round rising to seven in January and February.
NCL says its affiliation with Jet2.com means travel partners can capitalise on the combined strength of regional flights and popular sailings.
According to an analysis on the enrollment and travel trends of Starwood Preferred Guest (SPG) members, Chinese enrollment in SPG jumped 50 percent in 2009 compared to last year, and SPG members now make up roughly half the occupancy of Starwood hotels in China.
The company also shared that the rapid growth has resulted in China’s rise to become the SPG programme’s fourth largest base of active members, behind only the US, Canada and the UK.
At Elite levels, SPG members in China are 94 percent active in the programme – the highest rate globally for the group.
Also, the SPG programme’s most significant growth area in China is in the category of guests who stay more than 10 times a year, which has grown more than 40 percent year over year.
"The growth in this segment is unprecedented compared to global averages and supports the strong engagement of our most loyal guests in China with Starwood and SPG," stated the company.
The analysis also revealed Chinese SPG members are most likely to redeem their points for domestic travel at Starwood hotels in Hong Kong, Sanya, Shenzhen, Tianjin and Hangzhou. International travel was largely confined to Asia with most popular redemption properties located in Taipei, Taiwan; Singapore; Bali, Indonesia; and Kuala Lumpur, Malaysia.
The most favoured Starwood brands for redemption are the St. Regis, Le Meridien, Westin and Four Points by Sheraton.Cruise travel company NCL has launched a partnership with regional flight specialist Jet2.com allowing agents to fly their customers from local departure points to join a selection of Mediterranean sailings from Venice and Barcelona.From 16 October, direct Manchester to Barcelona flights will be available for passengers to join Norwegian Jade’s new seven-night Mediterranean Treasures itinerary on its peak season sailings from May to September 2010.
According to the airline, agents can now book flights from either Manchester or Edinburgh direct to Venice from where Norwegian Gem’s new seven-night alternating and combinable ‘Venice and the Greek Isles’ and ‘Venice and the Aegean Sea’ sailings depart from April 2010. The company added that customers will not incur any additional regional supplements for the direct departures whilst agents will receive support from NCL’s in-house teams to ensure smooth booking processes.
The reservations team will provide all flight information at point of sale or within 24 hours for those booking through external systems, whilst the flight desk team can offer assistance with post-booking queries. Both are on hand six days a week year-round rising to seven in January and February.
NCL says its affiliation with Jet2.com means travel partners can capitalise on the combined strength of regional flights and popular sailings.
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