At a time when UK unemployment figures are almost at two million, online retailers are bucking the downward trend with some claiming they are excelling in the current climate, according to the findings of a survey.
A study in the Bearing Partnership's Digital Industry Confidence Report said e-commerce managers are confident that their teams will either grow or maintain this year and may even receive pay increases.
Aryn Hurst-Clark, director of search and selection at recruitment specialists Bearing Partnership, said: "Brands will need to service the growing demand for e-commerce from consumers and, in an area currently suffering from a skills shortage, making the right staffing decisions will be critical to the company's overall business success."
She added that companies that invest wisely in e-commerce employees will reap the benefits when the economy picks up.
The report also showed that 77 per cent of e-commerce managers reached their targets during last 12 months and almost half of managers said they were confident of a pay rise in the next year.
Bearing Partnership's report follows the news that online sales were up by 14 per cent in April compared to the same time in 2008, according to an Imrg.com survey.Online retailers have reason to celebrate as sales were up 14 per cent in April compared to the same time last year, according to an online retail website.
Figures released by IMRG/Capgemini, the e-commerce specialist, from their e-Retail Sales Index revealed that although there was a growth compared to last year, monthly sales figures actually dropped two per cent compared to March this year.
Mike Petevinos, head of consulting for retail at Capgemini UK, said: "The e-retail industry continues to perform well during the recession with year on year growth at around 15 per cent being achieved consistently over the last ten months. We are also seeing growth in the average basket value with UK shoppers spending £10 more online per visit compared to a year ago."
He continued to say that as the market matures and stabilises the 50 per cent year-on-year growths are now a thing of the past and seasonal peaks and troughs are now visible.
The report said that the average online basket size has grown from £121.69 in April 2008 to £131.76 last month.
An e-commerce study by Gartner has recently suggested that perpetual shopping carts are the most effective way of increasing visitor conversion rates for online retailers.
A study in the Bearing Partnership's Digital Industry Confidence Report said e-commerce managers are confident that their teams will either grow or maintain this year and may even receive pay increases.
Aryn Hurst-Clark, director of search and selection at recruitment specialists Bearing Partnership, said: "Brands will need to service the growing demand for e-commerce from consumers and, in an area currently suffering from a skills shortage, making the right staffing decisions will be critical to the company's overall business success."
She added that companies that invest wisely in e-commerce employees will reap the benefits when the economy picks up.
The report also showed that 77 per cent of e-commerce managers reached their targets during last 12 months and almost half of managers said they were confident of a pay rise in the next year.
Bearing Partnership's report follows the news that online sales were up by 14 per cent in April compared to the same time in 2008, according to an Imrg.com survey.Online retailers have reason to celebrate as sales were up 14 per cent in April compared to the same time last year, according to an online retail website.
Figures released by IMRG/Capgemini, the e-commerce specialist, from their e-Retail Sales Index revealed that although there was a growth compared to last year, monthly sales figures actually dropped two per cent compared to March this year.
Mike Petevinos, head of consulting for retail at Capgemini UK, said: "The e-retail industry continues to perform well during the recession with year on year growth at around 15 per cent being achieved consistently over the last ten months. We are also seeing growth in the average basket value with UK shoppers spending £10 more online per visit compared to a year ago."
He continued to say that as the market matures and stabilises the 50 per cent year-on-year growths are now a thing of the past and seasonal peaks and troughs are now visible.
The report said that the average online basket size has grown from £121.69 in April 2008 to £131.76 last month.
An e-commerce study by Gartner has recently suggested that perpetual shopping carts are the most effective way of increasing visitor conversion rates for online retailers.
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